Feeling the cold yet? Winter is coming, and so are the holidays—which make for some pretty great deals to round out the end of the year.
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The brand’s winter campaign will feature a “Super Market” pop-up in London Bridge that will see Innocent launch its largest-scale product-centred sampling event.
Fifteen thousand bottles of Innocent’s Super Smoothies, the brand’s latest innovation, will be given out as part of a wider campaign to drive visibility and trial of the nutritious drink during the holiday season.
With the tagline “Show winter who’s boss”, the campaign promotes the drink as a way to fight winter colds, gloomy weather and late nights during the busy month of December.
The “Defense”, “Energise” and “Antioxidant” smoothies, which launched in-store last May, combine the fruits and vegetables of the brand’s core drinks with seeds, botanicals, vitamins and minerals.
Jamie Sterry, brand activation manager for Innocent, told Marketing Week that sales for the smoothie line are currently ahead of forecast.
“Sales have been promising on the back of trade and customer support, but little marketing spend,” Sterry says. “We’re hoping this campaign will carry on the sales momentum into 2015.”
Sterry says the campaign is part of a wider effort to tap into what he says is a consumer demand for healthy, functional drinks and food.
The pop-up will take place on St. Thomas’s Street, London Bridge on weekdays from 8 to 19 December and will be supported by billboards, buses and advertising spaces throughout London as well as print and digital media, with possible plans of extending to other regions in the new year.
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Black Friday is over, but many of us haven’t wrapped up our holiday spending just yet. Google’s "Buy With Google" promotion scores you special deals from select retailers just by using Google Wallet.
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The ubiquitous sawhorse is a staple of most workshops. This one isn’t fancy, but it gets the job done quickly and cheaply.
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Terrell takes over from Gill Easterbrook, who was appointed to the position of chief customer officer in June. Easterbrook, who has spent more than 13 years at Tesco including as director of its clothing business, corporate affairs and group strategy but had no background in marketing, is moving into a new position to lead Tesco’s business transformation programme.
Terrell becomes head of customer with responsibility for marketing. He has a background in online retail. Before being made multichannel director at Tesco he held similar roles at House of Fraser and John Lewis.
Matt Atkinson, who held the position of CMO up until six months ago, is leaving Tesco after the supermarket decided his new role as chief creative officer was no longer needed.
The changes mark the fourth time Tesco has shaken up its marketing division in just six months. Following the initial appointment of Easterbrook the supermarket barely two weeks later moved UK marketing director David Woods to a new role as head of the health and wellbeing division, prompting further changes to the senior marketing team.
In September it shook up the team again, this time to “simplify its structure” and focus around three core activities – brand and proposition, customer insight and experience and marketing, events and operations.
The latest changes, which come into effect on 1 January, will also see group chief executive Dave Lewis take over, on a temporary basis, the leadership of the UK business. Former UK MD Chris Bush is no longer listed on the retailer’s executive committee and therefore appears to be leaving. He has been suspended since the £263m black hole was found in Tesco’s accounting.
It is unclear what has happened to the other seven executives that were also on suspension.
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It can be tempting to drop everything and get out of the office as soon as the workday ends, but that abrupt end doesn’t make it easy to pick up where you left off. Take a few minutes to clear your desk and re-organize so you’ll get a strong start the day after.
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Cyber Monday incoming. Bookmark this page and get ready. We’ll be adding deals as we get them and hyperlinking as they go live. Follow us on Twitter to make sure you never miss a deal and follow our deal coverage year round on Kinja Deals.
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