Stevekaplanmarketing: Craft a “Problem Statement” for Successful Cold Calls

Thursday, July 3, 2014

Craft a “Problem Statement” for Successful Cold Calls

Steve Kaplan Marketing:

Craft a "Problem Statement" for Successful Cold Calls

When you have to talk to someone you don’t know about a job, it matters what you say at the start. Copywriter and marketer Johnson Kee shares his secret for cold calls: making the company think about their problems by putting across what solution you offer.

Stevekaplanmarketing

Thursday, July 3, 2014

Craft a “Problem Statement” for Successful Cold Calls

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