Friday, July 25, 2014

If You Still Can’t Justify a Purchase Three Days Later, Return It

Steve Kaplan Marketing:

If You Still Can't Justify a Purchase Three Days Later, Return It


We all know what it’s like to have buyer’s remorse. The moments leading up to a purchase are filled with justifications, biases, and rationalizations. If you’re still wrestling with the decision a few days later, though, take whatever it is you bought back.


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