Tuesday, July 15, 2014

​Shorten Your Shopping Trip By Blocking Out Slow Tempo Music

Steve Kaplan Marketing:

​Shorten Your Shopping Trip By Blocking Out Slow Tempo Music


There are lots of ways stores try to manipulate shoppers, from placing more expensive items at eye level to encouraging interaction with goods . A study published in the Journal of Marketing shows that the tempo of music you hear whilst shopping can also have an influence.


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