Steve Kaplan Marketing:
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There is a fair chance that if you’re reading this post, your fridge—the most-used and largest appliance in your house—is screwing you. The refrigerator is as potent a symbol of American consumerist culture as you’re likely to find, which is to say, it only makes sense if you don’t really look at it very hard. It is, for many people, a waste of space, a waste of money, a drain on the environment, and an enabler of obesity.
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via Steve Kaplan Marketing
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