Friday, August 29, 2014

How Negotiable Is A Dealership’s Internet Price?

Steve Kaplan Marketing:

How Negotiable Is A Dealership's Internet Price?


I am shopping for a new car and I keep seeing dealers advertise an "internet price." Often it is lower than the other dealers. Sometimes the ad says "call for internet price," but it won’t say a number. Is it really the lowest price?


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