Monday, September 1, 2014

Harness Your Mind’s “Future Self” Bias to Make Better Decisions

Steve Kaplan Marketing:

Harness Your Mind's "Future Self" Bias to Make Better Decisions


We don’t stick to our resolutions and future goals because our minds don’t think of our future selves as "us." But instead of fighting this inherent bias, you can use it and tweak it to make better long-term decisions.


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