Steve Kaplan Marketing:
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Just because a product seems perfect doesn’t necessarily mean there isn’t room to squeeze just a little more usefulness out of it. Take the humble binder, or bulldog clip, as it’s often called. Its simple design lets it keep giant stacks of paper in order, prevent loose cables from sliding off your desk—but with a tiny design tweak, it can also serve as a handy spot to hold a cup of coffee.
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via Steve Kaplan Marketing
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