Wednesday, March 25, 2015

Forget Expedia: It’s Becoming Cheaper to Book Hotels Directly

Steve Kaplan Marketing:


National hotel chains have to pay a hefty 15% fee to online travel agencies like Expedia, Travelocity, and Hotels.com. As a result, many hotels are effectively saying "screw that" and bribing guests to book directly with them. The savings are substantial, if you know how to take advantage.


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