Monday, October 5, 2015

“Keeping Up With the Joneses” Isn’t Just About Stuff, It’s About Habits

Steve Kaplan Marketing:

Your neighbor gets a fancy new car and now you want one, too: most of us are familiar with the concept of “keeping up with the Joneses.” But it’s not just about comparing materialism. We often compare our savings habits with other people’s, too, and that doesn’t make much sense.

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