Tuesday, December 22, 2015

How Companies Win Back Your Trust After a Food Safety Scare

Steve Kaplan Marketing:

Whether it’s E. coli at Chipotle or Listeria in Blue Bell ice cream, companies that distribute contaminated food don’t usually go out of business. They clean up, fix problems, and move on. If they handled the outbreak well, their food should be safe, but we understand if you’re a little skittish.

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