Thursday, March 31, 2016

Screw “Personal Branding”—I’m a Person, Not a Product

Steve Kaplan Marketing:

I’m a lot of things: writer and editor, friend and daughter, fiancé and partner, aunt, sister, mommy to a doggie. I am a Brooklynite and a former Buffalonian (and even a Bucknellian, by virtue of where I studied). I am a chef, runner, yogi, reader, and lover of cookbooks and travel guides. I am a city person with a deep appreciation for the country. I am an Aquarius. I could go on, but I think you get the idea. One thing I’m not? A brand. Unlike Apple or Jeep or Lagunitas, I am not a product hoping to get bought. Shocking, but I’m not for sale!

Read more…


from Lifehacker http://ift.tt/1RNZ0d1
via Steve Kaplan Marketing




from WordPress http://ift.tt/1ZOEo7p

No comments:

Post a Comment