Thursday, November 3, 2016

Why So Many Psychological Studies Fail to Hold Up

Steve Kaplan Marketing:

One of the key facets of any scientific study is that no matter what, its results are questioned and tested again. A number of popular psychological studies, like the idea that smiling makes you happier or that willpower is a limited resource, haven’t held up to that scrutiny. They’re not totally bogus, but they’re not definitive either. Here’s what’s going really on.

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