Friday, October 3, 2014

The “Equal Odds Rule” Reminds Us That Creativity Is a Numbers Game

Steve Kaplan Marketing:

The "Equal Odds Rule" Reminds Us That Creativity Is a Numbers Game


You have as much a chance of producing a great work as you do creating something useless. That’s what the "Equal Odds Rule" says, and it’s a reminder that the best strategy for creating something important is to produce as much as possible.


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