HBO Now, the cable-free streaming service HBO is developing for set top boxes, is now live.

Steve Kaplan Marketing:

HBO Now, the cable-free streaming service HBO is developing for set top boxes, is now live. Currently, Apple has a reportedly three-month long exclusivity period for the Apple TV, and iOS apps, but you can also watch it through a web browser. If you sign up via an Apple device, you can get a 30-day free trial. Read more here.

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