Monday, August 3, 2015

Put a 30-Day Delay on All Impulse Purchases to Ensure You Really Need It

Steve Kaplan Marketing:

Most stores would like you to think that impulse buying is limited to sodas and candy at the checkout. In truth, impulse buying is anything you weren’t planning on buying already. If you want to know whether the thing you’re about to spend money on is really important, wait a month first.

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