Friday, May 20, 2016

Remains of the Day: Uber Knows You’re Willing to Pay More When Your Battery Is Low

Steve Kaplan Marketing:

Do you use Uber? Or does Uber use you? Interesting thought. I’m just kidding but only about 15 percent of Americans have ever tried a ride-hailing app. And they have plenty of data on how those 15 percent use the service.

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