Thursday, May 5, 2016

The Placebo Effect Is No Reason to Buy Junk

Steve Kaplan Marketing:

We all swear by something that we know probably doesn’t work. Maybe it’s vitamin C
when everyone at work has a cold, or #bootea while we diet
, or compression socks while we run. “Even if it doesn’t work, what’s the harm?” we tell ourselves. The truth is, it’s not harmless, and we’re only fooling ourselves.

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