He looked at some recent case studies in marketing where the topics he will teach on the Mini-MBA are directly applicable. Listen for a great chance to learn a bit more about the September course but also to get Ritson’s take on some of the big marketing moments of the past few months.
The topics covered during the session included:
- Brand Equity
- Market Orientation
- Segmentation
- Positioning
- Marketing Communications
We’ve teamed up with award-winning columnist and Professor Mark Ritson to bring you a new online learning experience. The MW Mini MBA in Marketing is a CPD accredited, MBA standard course. Cover the same core modules as leading MBA programmes, in just 12 lessons, it will give you the tools you need to do your job better. For more information click here.
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