The 10 judges will include ITV’s head of brand planning Claire Philips, HSBC’s EMEA head of CRM Simon Kaffel and eHarmony’s UK marketing director Romain Bertrand. The list of judges also features data experts from the likes of TfL, Camelot, AIG and Direct Line.
Each will be judging 16 different categories celebrating the best in class in areas including predictive analytics, customer experience, personalisation, programmatic and mobile.
Headline categories, meanwhile, include the Grand Prix award and ‘Data Professional of the Year’. Last year’s Grand Prix winner was The Guardian for its Evolve or die campaign, which was created by MRM Meteorite.
An accompanying one-day conference will equip marketers with the essential tools needed to better communicate with customers, enhance strategy and boost ROI. Disney’s Richard Ellwood, head of audience strategy EMEA, is among the keynote speakers.
The final deadline for entrants for Marketing Week’s Data Storytelling Awards 2016 is July 19. Full details on how to enter can be found here.
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