Tuesday, March 7, 2017

I Don’t Understand How These Dryer Balls Are So Popular, But You Should Definitely Buy Them For $12

Steve Kaplan Marketing:

These dryer balls have an astounding 12,000 Amazon reviews at a 4.6 star average, and are unsurprisingly Amazon’s top-selling item in the fabric softener category. Like, good for them, but how does such a boring product get that much attention?

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