Thursday, May 29, 2014

Apple seeks to reinvigorate its cool factor with $3bn Beats acquisition

Steve Kaplan Marketing:

But not all analysts are convinced the opportunity to buy into brand equity is enough to justify Beats’ $3bn price tag.


from Marketing Week – News http://ift.tt/1mJs5Xe

via Steve Kaplan Marketing








from WordPress http://ift.tt/1tT1Alm
Posted by at
Labels: , ,

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)