Stevekaplanmarketing: Frame Questions with “Could” Instead of “Should” for Ethical Dilemmas

Monday, June 30, 2014

Frame Questions with “Could” Instead of “Should” for Ethical Dilemmas

Steve Kaplan Marketing:

Frame Questions with "Could" Instead of "Should" for Ethical Dilemmas

When faced with a question that requires morality-based answers, don’t ask yourself, "What should I do?" Harvard researchers say the right question is, "What could I do?"

Stevekaplanmarketing

Monday, June 30, 2014

Frame Questions with “Could” Instead of “Should” for Ethical Dilemmas

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