Monday, August 4, 2014

Focus on Short-Term Feedback to Create Long-Term Habits

Steve Kaplan Marketing:

Focus on Short-Term Feedback to Create Long-Term Habits


When trying to encourage good behavior, we like to appeal to a sense of future. "You need to save now for your retirement." However, if you really want to change behavior, most of us will probably need some kind of short-term feedback.


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