Wednesday, March 29, 2017

Dealers Who Stop Using The Word ‘Warranty’ Will Still Sell You Bullshit Extras

Steve Kaplan Marketing:

For the most part, car buyers have wised up to the fact that extended warranties are usually a waste of money. This is bad news for the dealers selling the extras, so many of them are changing their vocabulary. Don’t be fooled, though: most finance products are rarely worth the cost.

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