Tuesday, March 28, 2017

‘In-Store Availability’ Is Never Accurate

Steve Kaplan Marketing:

A couple weeks ago I drove myself mad looking for a Nintendo Switch. I checked store after store—12 in total—using the “available in-store” listings you find on retailer’s websites as my guide. Each one would say they had a few consoles up for grabs, but when I got there, nada. So I began to wonder if you could ever…

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