Thursday, May 18, 2017

Colleges Are Using Price Discrimination—Here’s How to Fight It 

Steve Kaplan Marketing:

You want to go to Tokyo, so you hit up Google Flights and do some research. Tickets are around $800, but you close your browser window and decide to look again later. A couple of months pass, and those same flights are now $1,200. What gives? It’s called price discrimination, and colleges use the same strategy to sell…

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