Steve Kaplan Marketing:
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"Bring your lunch!" chirp bloggers giving advice to those who wish to save money. "Cook a stew on Sunday night and it will feed you at work all week long!" "Pack up leftovers from the night before!" This advice isn’t wrong; a little planning and a little flexibility can definitely help your food budget, particularly if you are surrounded by spendy lunch options. But there are other reasons why people go to Chipotle, Chop’t and Panera, among them the time outside, workplace camaraderie, lack of interest in cooking, the phrase "sad desk lunch," and the need to indulge oneself.
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via Steve Kaplan Marketing
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