Marketing Week named a media partner of Mumstock 2015

Steve Kaplan Marketing:

The event will be held in London on 18 March and host top marketers in the industry.

Nina Bibby the marketing and consumer director at O2, Nishma Robb head of marketing at Google UK and Ireland and Rebecca Snell head of marketing for Lego UK are just a few of the marketers speaking at the event.

Last year, Marketing Week published research for the Mumstock 2014 event, which looked at the 5 myths of marketing to mums.

The Saatchi & Saatchi research found that out of 865 mothers in the UK only 19% believe there are examples of mums in advertising they can relate to.

In 2015, the debate will focus on how brands will overcome these problems in the future.

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