Thursday, October 16, 2014

Identify Frivolous Purchases with the “Wouldn’t It Be Nice” Test

Steve Kaplan Marketing:

Identify Frivolous Purchases with the "Wouldn't It Be Nice" Test


There are purchases you need to make and the ones that you just want because they’d be nice to have. To identify the latter more clearly, ask yourself if the reason for a purchase goes beyond "Wouldn’t it be nice?"


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