Thursday, October 2, 2014

Kia shifts message to push more ‘sophisticated’ brand positioning

Steve Kaplan Marketing:

Car marque uses Paris Motor Show to move beyond value message to talk about quality and design credentials.


from Marketing Week – News http://ift.tt/1vwZh7u

via Steve Kaplan Marketing








from WordPress http://ift.tt/1E3zXMg
Posted by at
Labels: , ,

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)