Wednesday, January 27, 2016

The Illusory Correlation: A Common Mental Error That Leads to Misguided Thinking

Steve Kaplan Marketing:

We all use pretty silly logic to help us rationalize a confusing world. Take full moons, for example. For centuries people have been blaming full moons for inexplicable behaviors that coincided with them. But it’s an illusory correlation—we fool ourselves into believing something based on what stands out most in our memories.

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