Monday, June 27, 2016

This Video Explains How Hollywood Uses Intertextuality to Play On Your Nostalgia

Steve Kaplan Marketing:

If you’re over the age of ten or so, you probably got chills when you saw the first trailer for Star Wars: The Force Awakens, even if you didn’t end up liking the movie. That feeling is due to a concept called “intertextuality” and it’s everywhere these days.

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