Unilever CMO Keith Weed on why marketers need to ‘line up their plan, do first and talk later’

Steve Kaplan Marketing:

Weed said that four big trends need to be considered when planning an organisation’s strategy:

1. The world moving South and East
2. The world living differently
3. A digital revolution
4. Sustainability

He added that these trends should be linked together and a strategy put in place in order to “do first and talk later’, as he says that actions are what people are looking for.

Watch the video to find out more on why Weed believes you need to tie the four strategies together and what this means for people living differently and more women now working in emerging markets. 

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