This week Mark Ritson’s column, ‘Maybe it’s just me, but shouldn’t an ‘expert’ in marketing be trained in marketing?’ caused huge debate. The column presents Ritson’s belief that anyone that is declared “an expert/ninja/visionary in marketing” needs some sort of formal qualification.
The responses came in thick and fast. Commenting on the article, many pointed out that they had “learnt on the job” and that many marketing qualifications are out of date given the speed of changes in the industry. Yet others suggested that Ritson was “bang on”.
Given the difference in opinion highlighted in the comments, we ran a (very scientific) poll on Twitter. It found that just 40% of respondents agreed with Ritson that marketing “experts” need a marketing qualification.
Join the debate: Does an expert in marketing need a qualification in marketing? @markritson https://t.co/RaqN0vpEbZ
— Marketing Week Mag (@MarketingWeekEd) July 13, 2016
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One tweeter, David Cohen (@explorionary) joined in the poll by saying “Sure [you don’t need a qualification], it’s called Revenue growth. If you can deliver that you’re qualified to be a marketer”. To which Ritson replied, “No that’s sales orientation which, three weeks into a marketing qualification, you learn is not same as market oriented.” The conversation continued with graphics to demonstrate their points.
@MarketingWeekEd @markritson Sure, it’s called Revenue Growth. If you can deliver that, you’re qualified to be a marketer.
— David Cohen (@explorionary) July 13, 2016
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@markritson @MarketingWeekEd Every marketing $ spent on every channel & all results are tracked & attributed. http://pic.twitter.com/dd3fre9Fc1
— David Cohen (@explorionary) July 13, 2016
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Over on Facebook, however, most seemed to agree with our columnist.
Commenting on a Facebook post, Marc Brida, said: “I agree, the term marketing has become some sort of buzzword many use without being aware of what this discipline actually includes. The problem is, that the job description e.g. marketer, marketeer, marketing expert, etc. can be used by anybody. The job title should be protected like in other disciplines e.g. architects or theoretical physicists”.
Some readers even created videos to voice their opinion, with Gary Vaynerchuk, CEO of Vayner Media, saying that he believes that there are many people going round claiming they are “marketing experts” that don’t have the qualifications. However, he went on to say “at the end of the day the person that signs the cheque is left to decide”.
@markritson http://pic.twitter.com/z9gXVFJNc3
— Gary Vaynerchuk (@garyvee) July 13, 2016
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If you want to join in the discussion, head across to the original Ritson post, where many readers have already left comments. Or we’ll see you on social media!
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