May clearly has a high opinion of Karen Bradley. During her tenure as home secretary, she appointed Bradley as parliamentary under secretary of state in the Home Office back in February 2014.
Bradley’s focus in the role was in preventing abuse, exploitation and crime, which could mean areas such as clamping down on ad fraud and cyber crime quickly became a focus.
However, Bradley’s links to culture, media and sport are not immediately apparent. Before becoming an MP, she held tax manager roles at both Deloitte & Touche and KPMG. She is also a trained chartered accountant.
Former culture secretary John Whittingdale expressed his disappointment at leaving the role.
Sad to be leaving @dcms I could not have asked for more fantastic team http://pic.twitter.com/tUAQCih1sp
— John Whittingdale (@JWhittingdale) July 14, 2016
//platform.twitter.com/widgets.js
In his year in the role, he will be best remembered for overseeing a government review of the future of the BBC, which is still yet to be completed. Many critics accused Whittingdale of “declaring war” on the BBC and several of the the broadcaster’s talent, including Gary Lineker, were quick to express their happiness about his departure via Twitter.
Whether Bradley is as committed to reshaping the BBC is yet to be seen but Ian Barber, communications director at Ad Association, says one thing is for sure – she is a “long way removed from advertising”.
He told Marketing Week: “Both Greg Clark and Karen Bradley’s most recent posts are a long way removed from advertising.
“We will need to move quickly to give them a firm handle on advertising’s contribution – to the economy, business, society and people – and to build understanding of the role and effectiveness of self-regulation.”
Whittingdale’s plans to privatise Channel 4 must also be quickly addressed by Bradley, according to IPA president Tom Knox.
“Coming from the Home Office, Karen Bradley is a bit of an unknown quantity to us. We are therefore keen to see what her priorities will be for the creative industries and how she plans to continue to support and champion our value as we now contribute an incredible £84.1bn a year to the UK,” Knox added.
“Crucially, we hope she will completely shelve John Whittingdale’s controversial plans regarding the privatisation of Channel 4 – something which the advertising industry and the broadcasting community are united in being vehemently against.”
ISBA’s director of public affairs Ian Twinn, meanwhile, welcomed the new appointment, which is part of May’s ongoing cabinet reshuffle.
“Advertising and the wider creative and media industries are really significant employers, tax payers and earners for the UK economy,” he said.
“Our positive attitude to business in the UK is founded on a climate that encourages innovation and the ability to advertise is key to the UK’s success in a post EU world. ISBA looks forward to working closely with our new cabinet minister.”
from Marketing Week http://ift.tt/2a11wQy
via Steve Kaplan Marketing
from WordPress http://ift.tt/29F1HLZ
No comments:
Post a Comment