Thursday, March 23, 2017

Don’t Be Fooled by “Protein Cookies” and Other “Protein” Junk Foods

Steve Kaplan Marketing:

The other day at the gym, I found this bag of peanut butter “protein cookies” and was utterly fascinated by it. The packaging proudly displays “18 grams of protein per bag,” along with every healthy-sounding buzzword there is: non-GMO, gluten-free, and high protein. Let’s not put on airs, bag of cookies, you’re still…

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