Personalisation or customisation? Keeping up with consumer expectations of a tailored customer experience

Steve Kaplan Marketing:

This presentation covers:

• Is personalisation what customers really want?

• Toeing the line between creating tailored marketing and ‘cyber stalking’

• Creating a tailored social media experience

• How to use data effectively to create a customised experience which drives engagement and retention

Bio

Tania Seif, Head of Social Marketing, Gala Coral Group

Tania is the Head of Social Marketing at Coral. Part of the Gala Coral Group brands; Coral is one of the UK’s largest bookmaking and gaming brands. The company have a high street presence of over 1,800 shops, as well as a burgeoning online and mobile proposition.

Tania is responsible for setting the social marketing strategy for Coral, with a specific focus on growing customer loyalty. Tania joined Coral three years ago and built her team and community presence from the ground up. Today, Coral’s social media content regularly features in the trade press for best of category examples.

Tania is a digital specialist with over 10 years working in the advertising industry. Prior to joining Coral, Tania worked in digital marketing at the leading advertising agencies WPP, Engine Group and Razorfish.

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